If your accommodation website is driving foreign travellers away, you will never find out…
We read your website the way the travellers you are targeting would: a score out of 10, what stops them from booking, and your pages rewritten for what they expect.
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“The perfect campsite for a great holiday!” A British family reads this kind of promise with irony. They look for the total price of the stay, tourist tax included, and the exact distance to the beach. Your page gives neither.
One real case, line by line
A campsite in western France, English version of its home page, read for a British family. The published text comes from the site; the rewrite only uses information the site gives elsewhere.
British family
Published copy
To make your stay as comfortable and stress free as possible, the campsite offers all necessary services! You will find at the campsite [...] everything you need for your stay in Vendée. The bar is right next to the aquatic park (Wi-Fi access in the bar). The restaurant offers dishes to enjoy on site or to take away to your tent, mobile home or chalet. [...] Comfort is guaranteed during your holiday at the campsite [...] in Vendée!
Rewritten for this market
The bar is next to the pool area, and Wi-Fi is available in the bar only. The restaurant is open every day from 11am to 10pm, for a meal on site or a takeaway to your pitch, mobile home or chalet, and there is a small shop for everyday groceries. The sauna and steam room can be booked at €6 per person for 1 hour 15 minutes, up to four people. Also on site: a gym, a games room, tennis, table tennis, pétanque and a playground.
Cultural reason
Understatement: a British family reads “Comfort is guaranteed!” with irony, and grows wary. They judge on facts: where the Wi-Fi works, what time dinner is served, what the sauna costs. The site gives them on other pages; the home page does not.
The page stays in English, its language of publication. What changes is the information, its order and the tone.
Your first audit, in three steps
Paste your website address
Nothing to retype: the tool reads your website as it is online, the home page and the pages it links to.
Choose the target traveller's nationality
Overall score, first impression, strengths and friction points, assessed for the targeted traveller's nationality.
Get a ready-to-use audit
Scored diagnosis, rewritten pages, photo plan, missing information and technical data, online and as a PDF.
A complete audit, market by market
You see what is holding your website back
Scored diagnosis
An overall score and a breakdown by criterion, the way a traveller discovering your website would see it.
Your pages speak to the traveller you are targeting
Cultural rewrite
The copy on your pages, rewritten for what travellers of that nationality expect, in the language it is published in.
Your photos stop raising doubts
Photo plan
Which photos to feature in each gallery, in what order, and which to remove so as not to lose the traveller's trust.
You know what is missing before they book
Missing information
The information this traveller looks for and does not find (total price, cancellation terms, distances), and the page where it belongs.
Your webmaster only has to copy
Technical data
JSON-LD, Open Graph, alt attributes: the technical sheet to pass on as it is to your web agency or webmaster.
You have a document to share
PDF report
The whole audit in a single document, to share between management, the front desk team and your web agency.
A preview of what you receive
Nothing to retype, nothing to format: everything is ready to use.
- Your rewritten pages, text by text, ready to put back on your website.
- The information to add, page by page: prices, terms, distances.
- The technical optimisation (tags, structured data), sent straight to your webmaster if you want it.
- Everything can be copied and pasted online, field by field, from the audit interface to your website. A single PDF remains available for your records or your agency.
You know what to change on your website, page by page, for each market you target.
Sample reports (PDF), the same campsite page read for three families:
Published by BNM Consulting
Built for accommodation providers with foreign guests, and for their web agencies
- 12 traveller nationalities covered, reports in French, English, Spanish and Catalan.
- Your audits and your data remain confidential.
Frequently asked questions
Is the text generated automatically?
Yes, a language model writes the text. It does not start from nothing: every market has its own reference file, built on the three standard frameworks of national culture (Hofstede, Hall, Lewis), on the country's own work in sociology and marketing, and on observed booking habits. You read it and you decide: nothing is published on your behalf.
How long does an audit take?
A few minutes. The tool reads your published pages, produces the diagnosis, the rewrite and the photo plan, then tells you when everything is ready.
Is my website changed?
No. The tool reads your pages online and never touches them. You receive texts to copy and paste, which you publish yourself or pass on to your web agency.
What language is the report written in?
Your rewritten pages stay in their language of publication. The diagnosis and recommendations are written in French, English, Spanish or Catalan, as you choose.
Ready to see your website through your foreign guests' eyes?
Write to us with your website address: we will look at your request and get back to you.
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